Jimmy Manyi and Scott Lovaas (Manufacturing Consent in democratic South Africa: Application of the propaganda model) on Media Mafia's Corporate Cultural Fascism
22 June 2011
Andrea Muhrrteyn
Gov. Communications CEO Jimmy Manyi was interviewed by Radio 702's John Robbie, to discuss the Goverment relationship with the Media.
The response from the Media has been their usual pathetic, proverbial 13 year old adolescent theatric outrageous incapacity to hear constructive criticism and do some introspection: SANEF slams Manyi for ‘Rock Bottom’ Relationship.
It is indisputable that Goverment corruption needs to be criticised and exposed. However corporate and media corporate corruption also needs to be exposed with the same level of enthusiasm. Journalists willing to expose media corruption are few: Sandile Memela has been the only one to address the systemic corruption: The Media Mafia. David Bullard and Michelle Solomon have addressed corruption at Avusa, but not systemically: Sunday Times Report: Avusa's Dirty Linen.
In my objective opinion listening to the interview between Manyi and Robbie, Manyi wins hands down. I ain't a big fan of Mr. Manyi; but I do appreciate his willingness to express what has been covert policy (to the knowledge of media and all, who are quite happy if the policy is covert; but only complain when it is publicly stated for the ignorant masses to awaken to its reality). Even a broken clock tells the truth twice a day. It is only those who are slaves to their subconscious hatreds who cannot hear the truth spoken from someone they may consider an enemy. Honour requires you to admit when your enemy states a truth.
John Robbie's listening skills are non-existant. He does not seem at all interested in an active listening conversation with Manyi. He deliberately avoids all Manyi's totally valid allegations about media corruption, media censorship, the media's lack of diversity of wide ranges of opinions on issues (the media consistently censor conservative opinion, white and black). Manyi sounds like he arrived for a serious interview; Robbie sounds like his intentions are to make an arse out of Manyi.
John Robbie further disputes that he and Manyi don't belong to the same culture. He sarcastically insists that there are no cultural differences between them. Unbelievable!
Manufacturing Consent in democratic South Africa: Application of the propaganda model, by Scott Lovaas, details in great detail corporate effects on the news you read:
In short, corporations are bound by class and adhere to the values and principles that reinforce the current system. Unwanted elements that threaten the system are weeded out by a variety of methods: limiting the discourse, suppression, framing of issues, choice of language, distortion, use of sources and self-censorship. Parenti writes:the most important effect of the news media: they set the issue agenda for the rest of us, choosing what to emphasize and what to ignore or suppress, in effect, organizing much of our political world for us. The media may not always be able to tell us what to think, but they are strikingly successful in telling us what to think about.[59]
Stated even more starkly, Parenti continues:News manufacturers are more than merely conduits for official and moneyed interests. They help create, embellish, and give life to the news, with an array of stereotypes, often misleading, but well-executed images, tones, evasions, nuances, suppressions and fabrications that lend confirmation to the ruling class viewpoint in a process that is not immediately recognized as being the propaganda it is.[60]
It is self-evident that profit-driven media have their own agenda and will do whatever it takes within the confines of the laws and regulations to maximize market share and ultimately enhance the bottom line.
Corporate media ownership by its very nature and self-interest reduces the range of debate on certain issues. For example, corporate media would not advocate or encourage commercial-free media, as it would simply be a threat to their existence despite the fact that it may meet the needs of the population. The “manufacturing of a social and political world” has significant consequences for the electorate because they receive limited, partial, or inaccurate information, thus making informed decisions more difficult. In a functioning democracy, informed decisions are vital. Citizens must understand the motives, interests, and aspirations of those collecting and disseminating the information they are receiving, as will now be discussed.













